We have made it our mission to make your everyday moments at our malls warmer, more welcoming and meaningful. That’s why we’re excited to share the enhancements and initiatives designed with YOU in mind. 

Celebrate with us, enjoy an elevated Frasers Experience, and snag loads of perks along the way!

A New Identity. A Unified Experience.

We’re proud to unveil a unified retail brand and service identity that brings the Frasers Experience to life across nine of our malls. 

Each mall now carries the endorsement “A Frasers Experience”, a signature of trust and quality. This is paired with a service ribbon which serves as a connector across our malls and represents our retail service promise.

While our look is unified, each mall will carry unique motifs co-created by the community, inspired by the local heritage, and one that truly embodies the spirit of the neighbourhood. These motifs are not just decorative, they are stories, memories and aspirations.

Watch for these changes as they roll out progressively across our malls!

The Elevated Frasers Experience: What’s New?

We’re elevating the convenience, comfort and inclusivity of your shopping experience with initiatives such as: enhanced customer touchpoints and service training, Singapore’s first in-store wayfinding solution, and roving Service Ambassadors. 

Beyond enhanced Service Excellence training, our friendly Service Ambassadors have also undergone the Inclusion Champions Programme. This specialised training ensures they can better support individuals with autism, dementia, and sensory sensitivities.

So if you ever need assistance, head to our revitalised concierge counters that are also designed to be warm and welcoming, or catch our friendly roving Service Ambassadors around the malls on weekends for personalised guidance and recommendations.

We are also working alongside our tenants to create a safer, more welcoming environment for every shopper with initiatives such as ‘Dementia Go-To Points’ and weekly ‘Calm Hours’ in participating stores. Find out more in our Accessibility Guide.

Last but not least, we’ve made it easier to get where you need to go. Get ready for the nation’s first in-store wayfinding and mapping solution in your FRx app, featuring turn-by-turn directions, barrier-free route guidance and more for you to get around the malls with ease. Stay tuned, more updates to come.

We’ve Levelled Up Your Rewards!
29 January 2026, 10am onwards

Updated as of 14 Feb 2026 9:18pm: BONUS $18 FRx Gift Cards are fully sold out.

We’re not just stepping up your shopping experience, we’ve also given your rewards a boost. All as a way to thank you for being a part of our journey!

Celebrate with a BONUS $18 instant value when you purchase a $318 FRx Gift Card for only $300!

Simply use promo code FRX18 at checkout on the FRx app.

Craving more? Earn FRx Points when you pay with FRx Gift Cards at over 2,000 stores across the malls of Frasers Property Singapore. FRx Points can be redeemed for additional perks such as retailer eDeals, FRx Carpark$ and more!

Sign up as an FRx member for more perks! Simply download the FRx app, membership is FREE.

Feel Good Fridays
30 January to 8 March 2026

There’s nothing like a little treat to make your day. As our way of celebrating the  elevated Frasers Experience and thanking you for your support, we’re giving away feel-good goodies online and across the malls!  

Starting 30 January,  join our #FeelGoodFridays Social Media Contest and stand to be one of nine lucky winners to win a $50 FRx Gift Card!

Think you know your stuff? Prove it! We’ve got 3 rounds of trivia coming your way. Here’s how to snag that prize:

1. Follow us on Facebook and /or Instagram @fraserspropertysingapore. Join the fun on either platform for any round, each person can only win once.
2. Answer the trivia question on the comment section of each contest post. There will be one question per round, in a total of three rounds.

*Hint: Find the answers in our press release here.

There are a total of three contest periods as follows:

Three (3) submissions with the right answers across Facebook and Instagram per round will each receive a $50 FRx Gift Card. Winners will be announced via the comment section of each contest post. 

Participants of this contest must be Frasers Experience (FRx) members and have the updated FRx app as the prize will be credited into their FRx app’s e-wallet upon successful verification. Non-FRx members can register for free at https://frxapp.page.link/Home. 

By participating in this contest, you agree to be bound by its terms and conditions.

Want more? On 6 & 20 February, our roving Service Ambassadors will be at the malls to give out feel-good surprises to our shoppers. 

Keep a look out at a mall near you to snag your goodies!

TERMS AND CONDITIONS 

A. GENERAL TERMS  

1. Consumer advisory — Frasers Property Retail Management Pte Ltd, the holder of FRx Gift Card stored value facility, does not require the approval of the Monetary Authority of Singapore. Consumers (users) are advised to read the terms and conditions carefully.  

2. Purchasers are required to download the complimentary Frasers Experience (FRx) app and sign up as an FRx member to qualify for this event.  

3. For any further assistance, please email  FRHelp@frasersproperty.com.  

B. HOW TO APPLY FOR FRASERS EXPERIENCE MEMBERSHIP 

1. Frasers Experience (FRx) is Frasers Property Singapore’s multi-feature app, which allows FRx members to shop, dine and play seamlessly. FRx provides an enhanced customer experience, bringing greater ease and utility to shoppers across the following 11 Frasers Property Singapore developments:  

Causeway Point, Century Square, Eastpoint Mall, Hougang Mall, Northpoint City, Tampines 1, The Centrepoint, Tiong Bahru Plaza, Valley Point, Waterway Point and White Sands.

2. Membership is FREE. Singapore residents and tourists from India, Indonesia, Malaysia, Philippines or Thailand aged 18 and above may register as an FRx member via the FRx app, FRx website or through Customer Service at any of the Frasers Property Singapore developments. During the registration process, the applicant must provide his/her current, complete and accurate personal particulars as requested, including without limitation his/her full name, a verified mobile number, email address and such other information as may be required from time to time.   

3. The applicant will be required to perform a one-time verification of their mobile number and email address in order to access the programme on the FRx app or through Customer Service at any Frasers Property Singapore developments.  

4. To apply, download the FRx app, which is available on the App Store and Google Play, and start enjoying FRx member’s benefits. Details can be found at www.FrasersExperience.com. 

5. For rewards, please see “C. Redemption”. 

C. REDEMPTION 

Get $318 for $300
29 January 2026, 10am onwards

• Purchasers are required to download the complimentary Frasers Experience (FRx) app and sign up as a FRx member to qualify for this promotion.
• From 29 January 2026 (10am), each member may purchase up to a maximum of ten (10) FRx Gift Cards per day at the discounted rate via the FRx app, either for self and/or eGifting throughout the campaign, while stocks last.
• During this promotion, each member can enjoy a $18 bonus value when they enter $300 under purchase amount and enter promo code FRX18 at checkout with GrabPay, Visa, Mastercard or PayNow, with final payment of $300 for a $318 FRx Gift Card.
• For eGifting, purchasers need to ensure the recipients' email addresses or mobile numbers are correctly entered. FPRM will not be able to amend wrong email addresses or mobile numbers due to security reasons.
• The stored value in this FRx Gift Card may be used in full or partial payment for goods and services at participating malls of Frasers Property Singapore retailers only, and may not be returned or redeemed for cash. No reimbursements or replacements will be made for lost or stolen cards.
• The stored value in this FRx Gift Card expires 1 year from date of purchase.
• Any use of this FRx Gift Card shall be governed by, and constitutes acceptance of, the full terms and conditions set out in www.FrasersExperience.com.
• FRx gift cards are accepted at participating retailers (“Gift Card Participating Merchants“) at the malls managed by FPS (“Frasers Property Singapore”), the full list of which may be obtained from http://bit.ly/FrasersFGC.
• FRx Gift Cards once sold will not be refunded.An in-app confirmation will be sent when FRx Gift Card(s) are successfully added to member’s FRx e-wallet.
• For GrabPay users, payment confirmation will be reflected in the Grab App. FPRM will not be held responsible for any unsuccessful transactions due to insufficient funds in GrabPay Wallet or any other reason. For any payment-related inquiries, please contact Grab Help Centre.
• All other terms and conditions pertaining to the FRx Programme remain unchanged. For more information, please visit here.
• For any further assistance, please email FRHelp@frasersproperty.com.

#FeelGoodFridays Social Media Contest
30 January to 8 March 2026

This contest is open to all persons currently residing in Singapore with a permanent residential address, over 18 years of age, except employees of Frasers Property Retail Management Pte Ltd, its advertising agencies, retail tenants of Frasers Property Retail Management Pte Ltd, their immediate families or anyone else connected with this promotion. No third-party entries, bulk entries or entries submitted by agents will be accepted. 

Frasers Property Retail Management Pte Ltd (“FPRM”) reserves the right to verify the eligibility of each participant and may require such information as it considers reasonably necessary for the purpose of verifying the eligibility of an entry. The prizes may be withheld until and unless FPRM is satisfied with the verification. 

• The Contest is “#FeelGoodFridays” and the Contest period is from 30 January to 8 March 2026 (11.59pm). The Contest has three (3) rounds. Three (3) winners per round across Facebook and Instagram will be announced via the comment section. 
• The contest periods are as follows:

• Prizes are as follows: Three (3) winners (across Facebook and Instagram) will each receive a $50 FRx Gift Card, for a total of nine (9) winners during the entire contest period.  The prize must be accepted as awarded and is not transferable, exchangeable for cash or in kind. 
• To qualify for the contest: Participants must be over 18 years of age at the start of the contest period, must have a valid Facebook and/or Instagram (for verification purposes) and must be a fan / follower of Frasers Property Singapore’s Facebook or Instagram page. Participants whose Facebook / Instagram accounts are not open to the public will not be eligible.  FPRM reserves the right to disqualify any entry submitted by a participant with a fictitious or phantom Facebook profile. One (1) eligible entry by a participant must fulfil the task on the contest post. A maximum of one (1) entry per person is allowed per platform. If a participant submits two (2) or more entries, only the last submission will be accepted on either platform, and all previous entries will be void. Each person may win only one (1) prize during the entire contest period. Participant’s details must be provided after they are selected as a winner. Selected winners must provide their Name registered in FRx account, E-mail Address and last 4 digits of Mobile Number (linked to FRx account). 
• The official time is Singapore GMT+8. Any entry posted after the cut-off date will not be considered. 
• At the end of the contest rounds, all eligible entries will be compiled. FPRM will select three (3) winners per round with the right answers across Facebook and Instagram. 
• A total of nine (9) winners will be selected across 3 contest rounds in a random computerised drawing, which will be conducted at 438 Alexandra Point, Singapore 119958 on 11 March 2026. 
• Winners will be announced in the comment section of the contest post on @fraserspropertysingapore's pages, on 18 March 2026.
  
• For avoidance of doubt, the eligibility of all entries would be subject to FPRM’s decision. All matters relating to the Contest are final, conclusive and binding on all participants and no correspondence will be entertained. 
• All winners will be determined by FPRM (whose decision shall be final) after the closing of the entry period. 
• All participants selected as winners in this Contest must contact FPRM via Facebook or Instagram Message within five (5) working days after the announcement of winners for each round. Selected winners must provide their Name registered in FRx account, E-mail Address and the last 4 digits of Mobile Number linked to their FRx account for verification purposes to determine their eligibility for the prize.  
• Each prize is awarded conditionally upon acceptance and if a winner is unable to be contacted within five (5) working days after the announcement of winners for each round, a supplementary winner may be drawn at FPRM Management’s discretion. 
• If any prize is unclaimed or declined after one (1) month from the date of notification to the winner, the prize shall be deemed as forfeited. FPRM will not be responsible should any winner fail to redeem the prize within the specified date. 
• FPRM assumes no responsibility and is not liable for any costs, charges or expenses which a winner may be required to pay at any time in connection with a Prize or in order to attend a prize presentation or prize collection. 
• FPRM reserves the right to provide substitute prize(s) of similar value should the specified prize become(s) unavailable. Cash will not be offered, and the prizes are not transferable. 
• In the event of actual or suspected fraud or abuse, such as but not limited to plagiarism, and/or errors affecting the proper operation of this Contest, including the allocation of more prizes than are available, FPRM reserves the right to (a) end or suspend the Contest, (b) amend these terms and conditions, (c) declare void the notification of winner(s) and reselection of winner(s), or any combination of these resolution methods. 
• Personal Data of each participant will be collected, stored and processed for the purposes of administering and assessing this Contest. By joining this contest, participants consent to and grant FPRM the right to use the contest submission (images / videos) for marketing, promotion and / or advertisement purposes, including print, audio-visual and social media, without restriction or limitation and for unlimited number of times. 
• FPRM reserves the right to suspend, cancel or amend the promotion and/or review and revise these terms and conditions at any time without giving prior notice. By continuing to take part in the contest subsequent to any revision of these terms and conditions, each participant shall be deemed to have agreed to any such new or amended terms.

Feel Good Fridays On-Ground Giveaway
6 & 20 February 2026

• No minimum spend or purchase is required to qualify for the giveaway.
• Each giveaway is limited to the first 150 redemptions per day, available on a first-come, first-served basis.
• Giveaways must be redeemed at the participating tenant’s physical store on the specific date of the event (6 February 2026 or 20 February 2026). Redemptions are valid only on the day the giveaway is held.
• The Management of FPRM and their appointed Event Organizer will not be liable and shall not be held responsible for any mishaps, injuries and/or loss of property arising in any way, from participation in the event. 
• In the event of any dispute, decisions made by FPRM and their appointed Event Organizers will be final and no correspondence will be entertained. 
• Photographs, audio-video or other recordings of you may be taken during the event for use by FPRM and/or any third parties authorised by FPRM for the purpose of publicising or marketing the event, including publication or broadcast in any corporate or marketing materials. All recordings, photographs, videos and reproductions of the same in any form are the property of FPRM and/or its authorised third parties. 
• Other terms and conditions apply. 

D. OTHERS

1. All other terms and conditions pertaining to the FRx Programme apply. For more information, please visit www.FrasersExperience.com. 

2. In the event of any dispute, decisions made by the FPRM will be final and no correspondence will be entertained. 

3. Information is correct at the time of publishing. FPRM reserves the right to change the Terms and Conditions as it deems fit without prior notice.